ORLANDO, FL (January 20, 2020) – In 2020 Correct Craft began celebrating 95 years of Making Life Better. Since 1925, Correct Craft has operated as the world’s recreational boating leader. Today, Correct Craft is an industry leader in tournament inboard, freshwater fish, saltwater fish, utility and recreational boats, as well as marine propulsion, watersports parks and innovation. Correct Craft is an industry-driving organization that is focused on people, performance and philanthropy.
Bill Yeargin, President and CEO of Correct Craft stated, “Correct Craft is honored to have served millions of boaters across the globe, helping them make almost a century of memories with their families and friends. Our amazing team has driven industry leading growth and innovation while never losing sight of ‘Making Life Better’ for our customers, dealers, employees and everyone with whom we interact!”
Yeargin added, “Correct Craft has grown from a small company to a global organization with multiple boat and engine brands, three waterparks and a subsidiary devoted solely to innovation. Our team realizes this success is built on the shoulders of many great people who have gone before us and we are committed to continuing to honor their legacy with excellent products.”
Yeargin concluded, “Finally, our Correct Craft team is honored to use our platform to serve our industry and others around the world. I have travelled the globe with our team to build homes, work in orphanages, fight human trafficking and in many other ways serve those who we can help. We are working to help companies in our industry optimize their organizational culture by using our influence in Washington D.C. and state capitals to look out for those who enjoy being in, on, under or near water. We are committed to use our platform and influence in a never-ending effort at ‘Making Life Better.’”
Correct Craft’s history has a unique defining story. Correct Craft solidified its name after hearing a radio advertisement explaining “the correct heel for your shoe,” W.C. Meloon thought, why not “the correct craft for you?”
During the Second World War, Correct Craft opened a second plant in Titusville, Florida in 1942 to manufacture boats through government contracts for the war effort.
In the early 1960’s Correct Craft fought through bankruptcy and started its world renowned Nautique brand.
In the 1970s, Correct Craft produced an array of runabouts, cuddy-cabin and center console models including the Southwind, Martinique, Cuddy Nautique, Fish Nautique, Bass Nautique, and Ski Nautique.
In the 1990s, Correct Craft invented a tower to add even more height to extreme water sports. The patented Flight Control Tower, combined with factory installed ballast tanks, revolutionized the wakeboard boat market and led to the creation of the Air Nautique.
In 2005, construction began for the Correct Craft Headquarters located on the outskirts of Central Florida. In September of that year, Bill Yeargin became President/CEO of Correct Craft, marking the beginning of a new strategic direction for the company.
In 2010, following the Great Recession, Correct Craft began execution of a new growth strategy that resulted in the acquisition of the following companies:
Orlando Watersports Complex – 2012
Pleasurecraft Engine Group – 2014
Bass Cat and Yar-Craft – 2015
Centurion and Supreme Boats – 2015
SeaArk Boats – 2016
Miami Watersports Complex – 2017
Bryant Boats – 2017
Watershed Innovation – 2018
Velvet Drive – 2019
Parker Boats – 2019
Merritt Precision – 2019
Since its beginnings of building a variety of crafts ranging from powerboats to race boats and even sailboats, Correct Craft has been leading the marine industry in innovation. Today, Correct Craft remains dedicated to growing its current brands and producing premium products that bring enjoyment to families around the world.
About Correct Craft: Celebrating 95 years of excellence in the marine industry, Correct Craft is a Florida-based company with global operations. Focused on “Making Life Better,” the Correct Craft family includes Nautique, Centurion, Supreme, Bass Cat, Yar-Craft, SeaArk, Parker, and Bryant boat companies, Pleasurecraft Marine Engine Group, Watershed Innovation and Aktion Parks. For more information please visit www.correctcraft.com.