ORLANDO, FL (February 15, 2018) – Correct Craft is announcing a significant additional investment in future innovation with the formation of a new subsidiary, Watershed Innovation. This new subsidiary will work to specifically identify, evaluate and implement exponential technologies for Correct Craft and its subsidiaries.

Watershed Innovation will leverage cross pollination by bringing together talented members from across our Correct Craft companies to find innovative solutions to complex challenges that will change the marine industry. The Watershed Innovation teams, along with external resources including both universities and research centers, will be pursuing both sustaining and disruptive technologies for our products, processes and facilities.

Correct Craft President and CEO Bill Yeargin stated, “This is an exciting time and our team could not be more thrilled about what we are doing with Watershed Innovation. We believe the world will be dramatically different in ten years and we are excited about leading this effort to implement change in our industry.” Yeargin added, “Our team works hard at ‘Making Life Better’ and Watershed Innovation is an important part of how we will continue to do that in the future. We are making a significant investment in this project and encourage those with great ideas to work with us as we work to bring the future to the boating industry!”

To contact the Watershed Innovations team please email us at

About Watershed Innovation: Founded in 2018, Watershed Innovations is focused on identifying, researching, developing and integrating exponential technologies to benefit Correct Craft, its subsidiaries and the marine industry. These ideas will strategically align with our businesses, our culture and our focus of “Making Life Better.”

About Correct Craft: Celebrating 93 years of excellence in the marine industry, Correct Craft is a Florida-based company with global operations. The Correct Craft family includes Nautique, Centurion, Supreme, Bass Cat, Yar-Craft, SeaArk, and Bryant boat companies, Pleasurecraft Engine Group, and Aktion Parks. For more information please visit