Meta Marine will drive Correct Craft innovation into a new frontier
Orlando, FL (September 19, 2022) – Today, Correct Craft announced Meta MarineTM, which will focus on managing the company’s brands in the metaverse. This new pursuit in the digital frontier will concentrate on moving Correct Craft and its subsidiaries toward a virtual future.
Meta Marine, has started collaborating with virtual reality developers in a way that we hope will allow boating enthusiasts to experience the industry like never before. In the years ahead, the metaverse will become an integral part of most people’s lives, and Correct Craft is taking steps today to be prepared. Our team has already begun working on plans to help not only protect and promote our brands in this new digital environment but also promote our industry.
Correct Craft President and CEO Bill Yeargin stated, “The world has seen a lot of change in the past couple of decades, and that change will only be speeding up. We believe the metaverse will become integral to many people’s lives in the years ahead, and we want to be prepared.”
Yeargin added, “We are also interested in collaborating with others in our industry who would like to be part of this initiative. Our team works hard to promote not only our businesses but our entire industry and would consider collaboration with those willing to invest in the future.”
The Correct Craft team welcomes inquiries from those in the industry interested in partnering on a metaverse initiative. Our team can be reached at marketing@correctcraft.com.
About Correct Craft: Celebrating 97 years of excellence in the marine industry, Correct Craft is a Florida-based company with global operations. Focused on “Making Life Better,” the Correct Craft family includes Nautique, Centurion, Supreme, Bass Cat, Yar-Craft, SeaArk, Parker, and Ingenity boat companies, Pleasurecraft Marine Engine Group, Watershed Innovation and Aktion Parks. For more information, please visit www.correctcraft.com