WHO WE ARE

At Correct Craft, we are fueled by our love for boating and dedicated to providing our customers with outstanding products and experiences. Our unwavering commitment to innovation, sustainability, and customer satisfaction has made us a respected leader in the marine industry for nearly a century.

Our History

Since 1925, Correct Craft has operated as the world’s leader in tournament inboard, freshwater fish and utility and recreational boats, as well as marine propulsion and watersports parks. By leveraging our expertise and passion, Correct Craft has grown into an industry-driving organization that is focused on people, performance and philanthropy. We remain dedicated to growing our brands and producing premium products that bring enjoyment to families around the world.

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Our Culture

At Correct Craft, we understand the power of a strong culture to drive an organization forward. Our culture is centered around the belief that we can make a positive impact on the world by prioritizing people, performance, and philanthropy. We are committed to creating an environment where our employees can thrive, our products exceed expectations, and our communities benefit from our actions.

MISSION

We believe that building boats isn’t just a business; it’s a way we can honor God through our craftsmanship, integrity, and service to others.

WHY

We aim to improve the lives of our dealers, employees, and their families, customers, vendors, and with all those we come in contact with.

PEOPLE

Our success hinges on our people; we invest in them holistically—spiritually, physically, and financially.

PERFORMANCE

Performance excellence is a cornerstone of our culture. We strive to be right and fast as we deliver quality products and services to our customers.

PHILANTHROPY

Philanthropy isn’t just a word; it’s a way of life for us. We’re dedicated to serving our team, as well as both our local, and global communities.

MISSION: 

We believe that building boats isn’t just a business; it’s a way we can honor God through our craftsmanship, integrity, and service to others.

WHY:  

We aim to improve the lives of our dealers, employees, and their families, customers, vendors, and with all those we come in contact with.

PEOPLE: 

Our success hinges on our people; we invest in them holistically—spiritually, physically, and financially.

PERFORMANCE: 

Performance excellence is a cornerstone of our culture. We strive to be right and fast as we deliver quality products and services to our customers.

PHILANTHROPY: 

Philanthropy isn’t just a word; it’s a way of life for us. We’re dedicated to serving our team, as well as both our local, and global communities.

Locations

Correct Craft Map


Ingenity, emerging from Watershed in 2021, pioneers sustainable propulsion technologies for boating applications.


Ingenity, emerging from Watershed in 2021, pioneers sustainable propulsion technologies for boating applications.


Ingenity, emerging from Watershed in 2021, pioneers sustainable propulsion technologies for boating applications.


Ingenity, emerging from Watershed in 2021, pioneers sustainable propulsion technologies for boating applications.


Aktion Parks, Correct Craft’s first acquisition in 2012, offers safe and family-friendly water sports entertainment.


Aktion Parks, Correct Craft’s first acquisition in 2012, offers safe and family-friendly water sports entertainment.


Mach Connections, part of Correct Craft since 2022, focuses on OEM panel production and marine wire harness manufacturing.


Parker Boats, part of Correct Craft since 2019, has embodied quality, strength, and seaworthiness in their boats since 1972.


Pleasurecraft Engine Group, part of Correct Craft since 2014, excels in top-quality inboard engines with four renowned brands.


Velvet Drive Transmissions, part of Correct Craft since 2019, delivers reliable and high-performance marine transmissions.


Supreme Boats, under Correct Craft since 2015, offers versatile family towboats known for design and performance since 1968.


Nautique Boat Company manufactures the highest-quality, most innovative wake sports and waterski boats available worldwide and has paved the way with exceptional customer service and cutting-edge towboat technology.


Merritt Precision, joining Correct Craft in 2019, specializes in CNC machining for composite parts with locations in FL and TN.


Merritt Precision, joining Correct Craft in 2019, specializes in CNC machining for composite parts with locations in FL and TN.


Osmosis, emerging from Watershed in 2021, specializes in marine telematics for a more efficient and interconnected industry.


Watershed Innovation, founded in 2018, seeks to revolutionize the marine industry with exponential technologies.


Indmar Marine Engines, joining Correct Craft in 2022, drives innovation in the marine industry.


Indmar Marine Engines, joining Correct Craft in 2022, drives innovation in the marine industry.


Centurion, part of Correct Craft since 2015, began crafting inboard ski boats in 1976, introduced V-Drive in 1986, and pioneered wake-surfing towboats.


SeaArk, part of Correct Craft since 2016, has excelled in crafting exceptional aluminum fishing boats since 1992.



Bass Cat and Yar-Craft, joining Correct Craft in 2015, stand as premier brands in the bass and walleye fishing boat industry.

Join the Mission

Ready to join a team that's passionate about innovating, exceeding customer expectations, and making a positive impact on the world? Explore our current job openings and find out how you can be part of shaping the future of the marine industry.

Get In Touch

 

MAIL

info@correctcraft.com

ADDRESS

7500 Amsterdam Drive

Orlando, FL 32832

 

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